What separates us from a standard SEO vendor.

1. Playbook — the structural layer

Every AEO-structured page follows four layers: hero hook (≤3 sentences, X-is-Y format), Quick Facts table (≥5 rows, extractable), H2-as-question with direct answer ≤30 words on the first line, FAQ block with conversational phrasing. That's the shape ChatGPT, Perplexity and Google AI Overviews extract most reliably.

2. Schema stack

Multi-layer JSON-LD per site. Standard stack — Organization (with sameAs to LinkedIn, Facebook, vertical associations), LocalBusiness with areaServed (CH cantons), Person for every named expert, Service with Offer per tier, FAQPage, HowTo, BreadcrumbList, Article for insights. Validated weekly against Schema.org Validator and Google Rich Results Test.

3. Named experts

AI models weight authorship. When an article is signed with bio, photo, schema and sameAs to LinkedIn, its claims are classified citation-ready more often. We help brands build senior profiles and deploy them consistently as bylines.

4. Citation building (Scale & Enterprise)

Targeted outreach to NZZ, Handelszeitung, Le Temps, Bilan, Finanz und Wirtschaft with original research, vertical data, founder quotes. Swiss tier-1 media is highly weighted by AI models for CH queries — a single citation here disproportionately affects AI visibility.

Four-phase cycle

1. Discovery (weeks 1–2) — target queries, baseline audit, schema audit, competitor map.
2. Implementation (weeks 3–8) — schema rollout, first 3–8 pages structured, new FAQ pages.
3. Citation tracking (ongoing) — weekly snapshot of every target query.
4. Quarterly review — re-rank the query universe, adjust production calendar.