Insights
Practice notes from the AEO/GEO workshop.
What we saw with Swiss brands, what worked and what didn't. No listicles, no "10 tips". Long-form on concrete questions.
AEO vs SEO 2026 — What's actually changing for Swiss brands
AEO doesn't replace SEO. It's a second discipline running alongside. What Swiss brands need to do now to be cited in ChatGPT, Perplexity and Google AI Overviews.
Read article →Swiss LocalBusiness Schema — The complete stack guide
Which schema types does a Swiss site need to be cited in AI local queries? LocalBusiness with areaServed CH, currenciesAccepted, priceRange, plus Person for named experts. Concrete examples.
Read article →How Swiss crypto brands win ChatGPT citations
Crypto Valley Zug is Europe's most premium crypto vertical, but AI visibility there is measurable. What works: FINMA-compliant content, named experts with banking background, citations in Cash and Handelszeitung.
Read article →AI citation tracking without hype — what actually works
Half of the AI-citation-tracking tools claim more than they deliver. What we actually use to verify ChatGPT, Perplexity, Claude and Gemini citations — and what the limits are.
Read article →In other languages
- AEO vs SEO 2026 — Ce qui change vraiment pour les marques suisses FR
- AEO vs SEO 2026 — Was sich für Schweizer Brands wirklich ändert DE
- Schema-Stack für Schweizer LocalBusiness — Der vollständige Guide DE
- Wie Schweizer Crypto-Brands ChatGPT-Citations gewinnen DE
- Twint vs Stripe — Welches Payment im Schweizer E-Commerce? DE
- Multilinguale AEO — DE/FR/IT/EN Coverage richtig planen DE
- Citation Building in NZZ und Handelszeitung — Der praktische Weg DE
- Quick Facts Tabellen — Was extrahiert ChatGPT wirklich? DE
- Voice Search en Romandie — Différences DE-CH vs FR-CH FR
- Voice Search in der Romandie — DE vs FR Unterschiede DE
- Citation Building dans Le Temps et Bilan — Le chemin pratique FR