SCALE
Scale — AEO + GEO Integrated for Three Language Regions
Six structured pages monthly. Citation building in NZZ, Handelszeitung, Le Temps. Multilingual entity authority. You become the cited source in your category.
Scale is a six-month integrated AEO and GEO retainer that lifts a Swiss brand from sporadic AI mentions to consistent first-citation status across three Swiss language regions through entity authority work, citation building, and multilingual content production.
Best fit: Mature Swiss brands with existing DACH reach who want to manifest category leadership inside AI answers. · Multilingual plays — brands needing DE, FR and EN coverage in parallel. · Local agencies charge CHF 8,000–12,000/month for comparable scope.
Quick facts
| Parameter | Value |
|---|---|
| Price | EUR 5,800 / month |
| CHF reference | CHF 10,000–14,000 (local agencies) |
| Minimum term | 6 months |
| Queries tracked | 80 (20 per language) |
| AI platforms | 7 (+ Copilot, Meta AI) |
| AEO pages/month | 6 |
| New articles/month | 4 (1500–2500 words) |
| Pillar pages/quarter | 2 (DE + FR) |
How is Scale different from Growth?
Scale doubles structural work, adds GEO tactics and runs active citation building in Swiss tier-1 media.
Three material differences. Volume — six structured pages monthly versus three, four new articles, two new pillar pages per quarter. GEO-specific work — prompt-engineering audit, AI-context optimisation, conversational query coverage in DE and FR with locale-specific phrasing.
Citation building — in Growth we prepare pages to be cited. In Scale we run active outreach: targeted pitches to NZZ, Handelszeitung, Le Temps, Bilan, Finanz und Wirtschaft. Brands want to be cited in exactly these sources because AI weights them highly for CH queries.
Plus multilingual entity authority — Wikipedia entries in DE, FR and EN, Wikidata, Google Knowledge Graph entry, schema.org Person for every named expert with photo, bio and sameAs links.
What does multilingual entity authority mean in practice?
We register your brand and named experts in the databases AI models use for entity recognition — Wikipedia, Wikidata, Knowledge Graph.
AI models recognise entities through structured data, not just web content. The strongest signal is Wikipedia — if your brand or founder has an entry, it's classified as a legitimate entity.
Second is Wikidata, the machine-readable companion. We register or expand entries with properties like founder, headquarters location, employee count, official website.
Third is Google Knowledge Graph. Brands with real reach get auto-entries; smaller brands need active optimisation through schema.org Organization, Person and Service with rich sameAs links.
Multilingual angle — many brands have a DE Wikipedia entry but no FR or EN. For Swiss premium brands the parallel FR entry pays off — it unlocks Romandie for AI queries.
How does Swiss citation building work in practice?
We produce original data, industry trends or quotes, pitch them to tier-1 media journalists, and place named experts as interview sources.
Citation building is not classic link building. We don't buy links or send mass pitches. Instead — original research that interests a journalist.
Example — for a fintech client we produced quarterly reporting on MiCA implementation in Switzerland (35 pages DE/EN). It led to citations in Handelszeitung, Cash and a vertical newsletter. Those three sources get co-cited by ChatGPT and Perplexity for any relevant Swiss crypto-regulation query.
Plus named experts as interview sources. If your CTO or Head of Compliance has a schema-compliant Person profile with a clean bio, journalists find them faster. We broker, coordinate and brief.
Scale is the tier where Swiss brands move from occasional AI mentions to consistent first-citation positions across all three language regions.
Month-1 outputs
GEO discovery audit (prompt engineering, conversational coverage), Wikipedia entry audit for DE/FR/EN, first 6 structured pages, first 2 citation pitches to tier-1 media, first quarterly pillar-page plan.
Who profits and who doesn’t
Profits — brands with existing reach, strong founder or senior team, clearly-bounded category position, budget for 6+ months without quarter-1 ROI pressure.
Doesn’t — brands without a clear category, without named expertise, without differentiation against the top three competitors. Growth or a brand strategy phase comes first.
Reporting cadence
Bi-weekly written updates, monthly executive summary (DE or EN), weekly 60-min call, Slack/Telegram access during Swiss business hours. Quarterly business review with C-level recommendations.
Frequently asked questions
How many languages can Scale serve at once?
2–3 languages with full structural work, 4 with monitoring. Standard for CH is DE+FR+EN.
What if I have no named experts?
We help build them. Founders are best, a Head of Marketing or CTO works too. Three months is enough to seed visibility.
Can I buy citation building separately?
Standalone we don't offer it — it only works with structural work. We can weight the citation share within Scale.
What is Swiss-specific in GEO compared to DACH?
Multilinguality (DE/FR/IT/EN), higher source weighting for local premium media, more formal phrasing in conversational queries.
Ready for a discovery call?
30 minutes, no commitment. We pull your real AI-search visibility live, name two quick wins, and you decide whether the right package is here.